current generation is divided.
if the Baby Boomers were divided on should we stay under the British rule, or should we pursue the path of independence and self-govern; and the Gen-X-ers are divided on which political parties best served their interests be it for the people or personal interest; the Gen-Y-ers are divided too.
in the times of technological advancements, where people are easily connecting and communicating with each other; what could possibly create a division among the Gen-Y-ers?
the very thing that unites us, is dividing us. it's the technology.
already we see groupies of Windows users, the cool and hip Mac users, and the "tegar" tech-geek using multiple versions of Linux OS. now emerges, the difference of smartphones.
most of the smartphone users, who have been affected by the cool factor of Apple, are embracing the iPhone team. surprisingly, some of them are those fond of the meek Windows Mobile OS. most of iPhone users are attracted to iPhone due to several factors. some of them are:-
- uber coolness of being seen with one
- easy to use. as Apple engineers really produced the best GUI and Human Computer Interaction for the smartphone.
- not much hassle. you only choose how big the data storage you want, and maybe the colour. that's all.
- there are lots of apps that are easily to retrieve/purchase/download, and you dont need to be a tech geek to know how to install it.
- wonderful screen display and icon. yeah, it's a repetition of point 2.
- not much button on it. simple.
surprisingly, there is this movement in town, currently gaining rapid support from the Gen-Y-ers. for the uninitiated, this movement have been in the field for some time, but only now they are gaining popularity among Malaysian Gen-Y population.
some interesting facts, Nokia was (and is) the best selling phones in late 90s because it is easy for users to send short message text, or fondly known as texting. and for some, texting via virtual/on-screen keyboard is not as fun as it should be. hence, Blackberry who has always been known for its superb qwerty keyboard begin their march.
so why the sudden popularity? here's why.
- physical keyboard. the main selling point for the cult of Blackberry.
- the professional look. unlike iPhone, if you're seen with a Blackberry, you are seen as a corporate figure. Very the executive
- email experience. Blackberry has the best email experience. you can retrieve and respond to your email whole day long, yet your Blackberry will not run out of battery juice like other phones.
- as mention above, the battery. Blackberry is a low-consumption device.
- most importantly, the Blackberry Messenger. it's like normal Instant Messenger, but only for Blackberry users. and it's encrypted, for goodness sake! how cool is that? you get to gossip all day long in a secured manner!
we also have this new boy in town, professing to be the next IN thing in smartphone teams. the green Android.
who are the users? well, they are the ones who would like to have the iPhone experience, but they hate of being told what to do and what they cannot do. what they can and what they cannot have. all in all, they are looking for the freedom in their smartphone experiences. these people are not your typical users. they know their thangs about smartphones and gadgets, and they are very adventerous. what attracts them to Android then?
- the freedom to choose the hardware, the apps, the way they interact with their belongings
- those who once called iPhone as suck-ass, but yet attracted to it, but decided not to join the iPhone team as it may hurt their pride and ego
- would like to be amongst the pioneers, as Android OS is the new kid in town.
- looking for the best alternative for iPhone
- they are the proponent of the open-ness in technology
- Android phone have access to latest hardwares and configurations
to summarize:-
iPhone - simplicity
Blackberry - BlackBerry Messenger
Android - adventureous
WinMo and Symbian?
bah, humbug!
next episode: the browser war
No comments:
Post a Comment